Thirty years of UK angel research describes the same problem.

Monochrome blue cartoon illustration of a reading-room table. A tall stack of academic papers and bound journals sits in the centre, with dates visible on the spines spanning several decades. To the right, a cartoon angel investor in a business blazer looks past the stack toward his computer, an open paper unread in front of him. An empty chair sits pulled out on the left. A faint city skyline and two framed certificates fill the background.

Most of the industry is still working around it. There’s a paper Colin Mason and his collaborators published in 2017 that does something quietly devastating. They asked 238 UK angel investors why they’d declined deals. Seventy-one per cent of the rejections came down to one or two reasons. Across the two surveys, between fifty-nine and […]

Revenue Is the Brightest Star. But Investors Navigate by Constellations

The Investment Readiness Constellation

Why 99% of fundable founders never get funded – and what the ones who do know that the rest don’t. There is a peculiar ritual performed in startup ecosystems across Europe roughly 300,000 times a year. A founder, having built something real (a product with paying customers, evidence of a market, months or years of […]

The Clock You Didn’t Know Was Ticking

HMRC's SEIS Countdown

SEIS, Start of Trade, and What Every Founder Entering a Startup Race Needs to Know There is a mistake that costs UK founders tens of thousands of pounds in potential investor tax relief, and it is made not out of greed or negligence but out of enthusiasm. The moment you start trading, a clock starts. […]

The Alchemy of £1 Billion Built Without Permission

We've been measuring the wrong thing

An inconvenient finding. A free programme. And a race worth entering. There is a peculiar consensus in British entrepreneurship, held most fervently by those who benefit most from it being believed. The consensus is this: female founders fail because they can’t access capital. The solution, therefore, is more capital, delivered more equitably, through better-designed funds […]

How The £100,000 Startup Race is Different from Angel Syndicates

The £100K Startup Race Blue Ocean

The Blue Ocean Strategy Canvas: The £100,000 Startup Race isn’t trying to be a better angel syndicate. It’s doing something syndicates don’t do at all. That distinction matters – and a Blue Ocean Strategy Canvas is the clearest way to show it. Blue Ocean Strategy, developed by W. Chan Kim and Renée Mauborgne at INSEAD, […]

The Game That Fixed Both Sides of Fundraising | The Startup Race

The £100,000 Startup Race Board Game

A Question Asked Above Skyscanner In 2015, I was running a founder/investor event on the top floor of Quartermile 1 in Edinburgh. Skyscanner occupied the floors below us – a company that would soon sell for £1.4 billion, one of Scotland’s first unicorns. That lunchtime, surrounded by founders and angel investors, someone asked a question […]