This Cookie Policy explains how The Startup Race Ltd (“we”, “us”, “our”) uses cookies and similar tracking technologies on our websites. It sits alongside our Privacy Policy, which sets out how we handle personal data more generally.
This policy is being published as an interim version while we complete a review with our solicitors. We will replace it with a finalised version once that review is complete.
A cookie is a small text file that a website places on your device (computer, tablet, phone) when you visit. Cookies let the site remember things about you, such as the choices you have made, the pages you have visited, and whether you are logged in. The same applies to similar technologies (web beacons, pixels, local storage, tag managers); we use the word “cookies” in this policy to cover all of them.
Some cookies are essential for the website to work. Others are optional and only fire if you give consent through our cookie banner.
The setting and reading of cookies on your device is regulated in the UK by the Privacy and Electronic Communications Regulations 2003 (PECR), and by the UK General Data Protection Regulation (UK GDPR) where the cookie processes personal data.
Under PECR, we may set strictly necessary cookies (cookies needed for a service you have asked for) without your consent. Any cookie that is not strictly necessary (analytics, advertising, social media, video embeds) requires your consent before it is set. We collect that consent through a banner that appears on your first visit and can be reopened from the banner reset link in our website footer.
If we rely on consent under PECR, we treat that consent as also satisfying the consent requirement under Article 6(1)(a) of UK GDPR for any related processing of personal data.
This policy covers cookies set on the following surfaces:
Different surfaces use different stacks. The main website is built on WordPress; the Race, Investor, and Visa funnels are built on GoHighLevel; the Investment Readiness Assessment is operated by ScoreApp. The cookies on each surface differ accordingly. The list in section 5 marks which surface each cookie applies to.
We group cookies into four categories. The cookie banner lets you accept or reject each category independently. Strictly necessary cookies do not require consent and cannot be disabled through the banner.
These cookies make the website work. They handle session state, security, the cookie banner itself, and the shopping cart and checkout flow on paid pages. Disabling them would prevent core parts of the site from functioning.
These cookies remember your preferences (such as embedded video playback settings and form fields you have already filled in) so that you do not have to re-enter them on a return visit.
These cookies help us understand how visitors use the website (which pages are most read, where visitors come from, how long they stay). The data is used in aggregate to improve the site. We use Google Analytics 4 for this. Analytics cookies fire only after you accept the analytics category in the cookie banner.
These cookies track your interaction with our website so that we and the advertising platforms we work with can measure the performance of our marketing campaigns and show you relevant ads on other websites. We use the Meta (Facebook) Pixel for this. Advertising cookies fire only after you accept the advertising category in the cookie banner.
The list below is accurate as of the effective date at the top of this policy. Cookies, providers, and lifespans can change as we adjust our setup; we keep this list current and re-publish when we make a change.
| Name | Provider | Purpose | Type | Lifespan | Where used |
|---|---|---|---|---|---|
| cookieyes-consent | CookieYes (Pixeleo Software Solutions Ltd) | Stores your cookie preferences so the banner does not reappear on every page load | First-party | 1 year | Main WordPress site |
| wordpress_test_cookie | WordPress | Tests whether the browser accepts cookies before login | Session | Session | WordPress (admin areas) |
| wp-settings-{id}, wp-settings-time-{id} | WordPress | Customises admin interface for logged-in users | First-party | 1 year | WordPress admin only |
| wordpress_logged_in_{hash} | WordPress | Maintains login session for site administrators | First-party | Session or 14 days | WordPress admin only |
| PHPSESSID | WordPress | Generic session cookie | Session | Session | WordPress |
| wp-rocket cookies | WP Rocket | Caching plugin support | First-party | Short | Main WordPress site |
| ghl_session, _ghl_visitor, sb_id, ko_id | GoHighLevel | Session, cart, and checkout state on funnel pages | First-party | Session to 1 year | race., join., endorsement. |
| __cfruid | Cloudflare | Identifies trusted web traffic and protects against fraud | First-party | Session | GoHighLevel funnels |
| Authorize.Net checkout cookies | Authorize.Net (Visa Inc.) | Secures the payment form on the Foundations checkout | First-party / third-party | Session | race.thestartuprace.com/foundations |
| Stripe checkout cookies (__stripe_mid, __stripe_sid) | Stripe Payments Europe Ltd | Fraud prevention on Stripe-hosted payment flows | Third-party | Up to 1 year | Pages with Stripe checkout |
| Name | Provider | Purpose | Type | Lifespan | Where used |
|---|---|---|---|---|---|
| comment_author_, comment_author_email_, comment_author_url_* | WordPress | Pre-fills the comment form if you leave a comment on the blog | First-party | 1 year | WordPress blog |
| VISITOR_INFO1_LIVE, YSC, PREF | YouTube (Google LLC) | Stores video player preferences if a YouTube video is embedded on a page | Third-party | Session to 8 months | Pages with embedded YouTube content |
| Eventbrite cookies | Eventbrite Inc. | Functional state for any embedded Eventbrite events display | Third-party | Variable | Pages displaying Eventbrite events |
| Name | Provider | Purpose | Type | Lifespan | Where used |
|---|---|---|---|---|---|
| _ga | Google LLC | Distinguishes unique visitors | First-party | 2 years | All surfaces with GTM / GA |
| _ga_{container_id} | Google LLC | Used by Google Analytics 4 to persist session state | First-party | 2 years | All surfaces with GA4 (e.g. G-JW6JFJDTH0 on the Foundations funnel) |
| _gid | Google LLC | Distinguishes unique visitors over a 24-hour window | First-party | 24 hours | All surfaces with GA |
| _gat | Google LLC | Throttles request rate to GA | First-party | 1 minute | All surfaces with GA |
| _cflb, __cf_bm | Cloudflare, Inc. | Cloudflare web analytics and bot management | First-party / third-party | 30 minutes to 1 day | GoHighLevel funnels |
| Name | Provider | Purpose | Type | Lifespan | Where used |
|---|---|---|---|---|---|
| _fbp | Meta Platforms, Inc. | Used by Facebook to deliver advertising and to attribute conversions to our ad campaigns | First-party | 90 days | All surfaces with the Facebook Pixel |
| _fbc | Meta Platforms, Inc. | Used by Facebook to attribute clicks from Facebook ads to subsequent activity on our site | First-party | 90 days | All surfaces with the Facebook Pixel |
| fr | Meta Platforms, Inc. | Used by Facebook to deliver targeted advertising | Third-party | 90 days | All surfaces with the Facebook Pixel |
| tr | Meta Platforms, Inc. | Used by the Facebook Pixel to send tracking events back to Facebook | Third-party | Session | All surfaces with the Facebook Pixel |
1672920370282211. The Google Analytics 4 measurement ID currently in use on the Foundations funnel is G-JW6JFJDTH0. Other surfaces may use additional measurement IDs configured through Google Tag ManagerSome pages on our websites contain content embedded from third parties. When the embedded content loads, the third party may set its own cookies. We list the most common cases below; the third party’s own cookie and privacy notices apply to those cookies, and we do not control how long they last or what they do.
If you would like a complete enumeration of every cookie set during a particular session, you can inspect them in your browser’s developer tools (Application or Storage tab). The CookieYes banner also lists the current cookies it has detected on the site.
You can manage your cookie preferences in three ways:
Note that disabling strictly necessary cookies will break parts of the website. Disabling functional cookies will mean you have to re-enter information that would otherwise be remembered. Disabling analytics or advertising cookies will not affect how the website works for you.
We do not currently respond to browser-based “Do Not Track” signals because there is no agreed industry standard for what to do when one is received. We do honour our cookie banner consent record as the authoritative signal of your preferences.
We are reviewing our position on Global Privacy Control (GPC) signals and will update this policy if we begin to honour them automatically.
We update this Cookie Policy when our setup changes, when new cookies are added, when providers update their lifespans, or when the law requires it. The effective date at the top of this document is the date of the current version. Where a change is significant, we will tell you by email or by a notice on our websites.
For any cookie or privacy question, including a request to exercise your rights:
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk, by phone on 0303 123 1113, or by post at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
Risk Warning: Investment in early-stage companies involves significant risks including illiquidity, lack of dividends, and potential total loss of investment. Past performance is not indicative of future results. Tax reliefs depend on individual circumstances and may change. Professional advice should be sought.